Agricultural Trends

How sustainable agriculture can work 


Consumers expect a great deal from their food: it should be visually appealing, sustainably produced and rich in nutrients. Meeting the expectations of consumers whilst running a profitable business can be challenging for many farmers. Smart farming can help them, explains Prof. Klaus Josef Lutz, CEO of BayWa AG. 

When it comes to food consumption, a new trend is becoming apparent. Today, "conscious" eating is becoming more and more important for many people. Food should not only still hunger and taste good, but also be cultivated in an environmentally friendly manner. In this context, resource and climate protection and the security of supply for a growing world population are not contradictory. On the contrary: sustainability means harmonising economical, ecological and social aspects. Innovations such as digital, smart agriculture – also called smart farming – not only help to bring organic and conventional agriculture closer together; they also significantly contribute to securing the world's food supply. This is because various devices can collect, analyse and share data via digital networks, which enables resource-efficient and sustainable cultivation of agricultural areas. As a developer and provider of such solutions, the agricultural and technology trade naturally plays a decisive role.

However, without a fast mobile or fibre-optic Internet connection, smart farming solutions can only be used to a limited extent. The sustainable approach that is enabled via smart farming is slowed down by the insufficient network infrastructure expansion in Germany. This is where the government should come into play! Politicians should oblige network operators to improve network coverage in Germany as quickly as possible. Both organic and conventional farmers are system-relevant and help to secure our wealth, cultivate our land and supply food for people around the world. We owe them our respect and they deserve the support of politics and society. Trench warfare over different cultivation methods or unprofessional criticism and demonisation are of little use and do not help anyone.


Professor Klaus Josef Lutz has been CEO of BayWa since July 2008. He also chairs the executive and supervisory bodies of international agricultural and fruit holdings.


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